Field Trip Spotlight: Renville Sales – A Family Business Story

Friday our class had the incredible opportunity to visit Renville Sales, Inc. of Renville, MN, where Todd and Shane Fitzner, along with their marketing specialist Nora Anderson, shared the story of their business.

✨ About Renville Sales
What started as a small-town operation has grown into a business with a national reach. Known for trailers and truck beds, Renville Sales uses smart marketing strategies, professional photos, and digital advertising to reach customers far beyond Minnesota. Their commitment to relationships—with both customers and manufacturers—keeps them strong in a competitive market.

💡 Student Takeaways
Our students were quick to notice how marketing drives success:
•📸 Pictures sell! Clean backdrops, no snow, and consistent branding make products stand out.
•🌐 Online > In-Person. Their website and digital ads often generate more sales than in-person visits.
•🤝 Relationships matter. Building trust with customers and manufacturers leads to long-term success.
•📊 Advertising works. From Google ads to social media, targeted marketing helps reach the right audience.
•💬 Communication counts. Finding out why a customer says “no” can actually lead to the perfect sale.

Our students left inspired—not just about sales, but about how marketing, relationships, and persistence can grow a business.

Thank you to Renville Sales for hosting us and giving our students real-world lessons in entrepreneurship!

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