"𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔𝒏'𝒕 𝒋𝒖𝒔𝒕 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈...𝒊𝒕 𝒊𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒏𝒈 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒗𝒂𝒍𝒖𝒆."

This morning, CEO students were inspired by Jordan McCreery, Senior Vice President at Ingrained Media, as he led a powerful discussion on marketing strategy and creative vision. Some standout takeaways:

🎯 The 4 P’s of Marketing still matter: Product, Price, Promotion, Place

🎯 Life (and work) is more fun and rewarding when you do something you truly enjoy

🎯 Every strong campaign begins with two critical questions:
1. Who are you trying to reach?
2. What value can you deliver to them?

Jordan challenged students to think beyond surface-level tactics and instead anchor their marketing in purpose, clarity, and connection.

Thank you, Jordan, for sharing your expertise, asking tough questions, and helping our students see how marketing can be both strategic and creative. We appreciate you!

#EdwardsvilleCEO #MarketingMindset #IngrainedMedia #FutureMarketers